The story of coffee begins with Kaldi, an Ethiopian shepherd whose curiosity changed the world. While tending his goats in the highlands of Kaffa, Kaldi noticed his animals dancing energetically after eating bright red berries from a mysterious shrub.

Intrigued, he tasted the berries and felt an extraordinary burst of energy and alertness. From Ethiopia’s mountains the habit of brewing coffee spread across the Arabian Peninsula and then the world — each cup a small tribute to Kaldi’s discovery.